Empowering Youth-Led MSMEs in Kenya.

The Jiinue Growth Program, in partnership with the Mastercard Foundation, is dedicated to empowering youth and women-led micro, small, and medium-sized enterprises (MSMEs) in Kenya.

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Our Objectives and Targets

175,000+

Microenterprises Transformed

Through strategic financing, fueling entrepreneurial success.

50,000+

Young Women Artisans

Benefiting from inclusive financing that drives equality and prosperity.

225,000+

Small Businesses

Supported with growth-oriented financing solutions.

What do we offer?

Access to Finance

We provide access to finance products ranging from KES 5,000 to KES 14,000,000 tailored to business needs.

Technical Assistance

We work with our participants to provided them with business management training, mentorship, and post-lending support to ensure sustainability.

Institutional Strengthening

We build consortium partners’ capacity by enhancing their skills to be able to address their needs beyond the program’s life.

Ready to grow your business? The Jiinue Growth Program is here to support your journey.

See our Offering

How to apply

You can join the Jiinue Growth Program by contacting any of our program partners. Click apply for more information on the application process.

JGP targets businesses in the following sectors:
• Retail and Trade
• Agriculture
• Manufacturing
• Healthcare
• Creative handmade sector
Note: Businesses engaged in prohibited activities such as alcohol, tobacco, gambling, weapons, or sex-related industries are not eligible. Further business must not have ownership by Government or parastatal actors.
1. Kenyan entrepreneur aged 18–35 years.
2. Youth- or women-led MSME in operation for:
1 month (small loans).
12 months (medium or large loans).
3. Provide business registration, financial records, and proof of ownership.
1. Submit Application: Fill out forms from JGP partners (KNCCI, KEPSA, GROOTS Kenya and PBP).
2. Verification: Eligibility and financial data are reviewed.
3. Approval and Onboarding: Receive funding, training, or mentorship after approval.